Air Medical and Social Media: Don’t Keep It Casual

This lecture will discuss the negative trend in social media and public communications styles within the air medical community, why this hurts our industry, and how we can improve. We'll cover the trickle-down effects of overly casual language and breakroom talk in public forums; how these behaviors impact our credibility, wages, insurer reimbursements, recruitment, and revenue. In a post-NSA world, we must elevate the way we speak about our industry and the lifesaving work that we do without appearing elitist and unlikeable. The presentation will include written and visual examples of content throughout but will conclude with a look at social media dos and don'ts and provide the audience with tips for improving social media presence and communications within their own organizations.